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Results, in numbers

Every outcome from 11+ years in one place: growth delivered, costs cut and revenue built.

Costs I've cut

Acquisition efficiency is where growth compounds. These are the biggest reductions.

Ninja Mandi CAC

Ninjacart
INR 5,000
INR 650
Before and after−87%

D2C CAC

Kerala Ayurveda
Before
After
Before and after−30%

Clinic cost per lead

Kerala Ayurveda
Before
After
Before and after−28%

Growth delivered

Percentage uplift by initiative. 5x trader acquisition is shown as +400%.

Trader acquisition via loyalty and referralNinjacart
5x
Thawani Store sales in 3 monthsThawani Pay
+200%
Prepaid-card acquisitionThawani Pay
+133%
D2C revenue, India and USKerala Ayurveda
+25–35%
Product usage through market eventsNinjacart
+33%
Operational efficiencyHirect
+30%
Ninja Kisan daily active usersNinjacart
+28%
Clinic lead-to-appointmentKerala Ayurveda
+28%
App-funnel performanceThawani Pay
+23%
Amazon ROASKerala Ayurveda
+22%
Sales through automationVakilsearch
+22%
2-month customer LTVKerala Ayurveda
+20%
Daily active usersAvail Finance
+12%
Loan disbursals in campaignIIFL Home Loans
+12%
Brand awareness from #BetterLivesNinjacart
+11%

Every KPI

Filter by sector.

+200%

Thawani Store sales in 3 months

Thawani Pay
+133%

Prepaid-card acquisition

Thawani Pay
+23%

App-funnel performance

Thawani Pay
5x

Trader acquisition via loyalty and referral

Ninjacart
3x

Trader onboarding speed

Ninjacart
+33%

Product usage through market events

Ninjacart
+28%

Ninja Kisan daily active users

Ninjacart
+11%

Brand awareness from #BetterLives

Ninjacart
+25–35%

D2C revenue, India and US

Kerala Ayurveda
+20%

2-month customer LTV

Kerala Ayurveda
+22%

Amazon ROAS

Kerala Ayurveda
+28%

Clinic lead-to-appointment

Kerala Ayurveda
12–15%

Incremental monthly sales from affiliates

Kerala Ayurveda
INR 60L

Monthly recurring revenue model

Hirect
+30%

Operational efficiency

Hirect
+22%

Sales through automation

Vakilsearch
10%

Of India's company registrations

Vakilsearch
+12%

Daily active users

Avail Finance
10%

Of loan book from digital channels

IIFL Home Loans
+12%

Loan disbursals in campaign

IIFL Home Loans

Need growth that shows up in the P&L?

Open to senior growth, marketing and GTM leadership roles across the GCC and India.