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Insights from the growth desk

Daily notes on growth, GTM, performance marketing and AI, drawn from real problems I work on.

AI in marketing

GEO for personal brands: getting cited by AI search

How I made my profile site readable for ChatGPT, Perplexity and Google AI Overviews: factual copy, schema, FAQs, llms.txt and fresh content.

Open to senior growth, marketing and GTM leadership roles across the GCC and India.